We are Predator Digital.
We help enterprises design, build,
and deploy Platform Marketing Infrastructure.

Enterprise Platform Marketing involves capturing enterprise data – Digital Media, CRM,  Audience Knowledge and Insights, and converting those datasets into addressable media segments via Audience Platforms such as Google, Facebook, Ad-Exchanges, and so on, to drive Acquisition of Desirable business outcomes for the Enterprise.

Predator Digital is a domain-expert in all aspects of design, build and scaling of Enterprise Platform Marketing systems.

What We Do

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Consulting

Predator consults with CXO level stakeholders to help design, build and operationalize their Platform Marketing Infrastructure – with the specific objective of driving business outcomes while reducing Enterprise TCO.

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Deployment

Deployment involves translating architectural blueprints into an actual working system for the Enterprise.  This involves Technology and Systems Integration, Documentation, QC and Stakeholder training.

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Scaling

Platform Marketing Infrastructure needs to then be deployed towards predictably and scalably growing Desirable Business Outcomes® for the Enterprise. What is needed is the sighting of the CrossBones® Effect, where outcomes per unit time grow, while Cost per Unit Outcome decline.

Our Team

We pride ourselves on our young team of passionate domain experts in Usability, Data, and Technology. We’re performance driven, and link our compensation to achievement of client outcomes, rather than media spend.

Rajeev Bala

Rajeev Bala

Lead Solution Architect

Swathi Eashwar

Swathi Eashwar

Solution Architect

Ramanan Kumarasamy

Ramanan Kumarasamy

Solution Architect

Benjamin Pirrie

Benjamin Pirrie

Lead - Enterprise SEO

Prateek Shroff

Prateek Shroff

SEM - Acquisition Manager

Nikhil Nair

Nikhil Nair

Lead - Enterprise Analytics